When starting with this leasing business, it’s understandable that things can be overwhelming or frustrating. Undoubtedly, a lot of producers struggle with their first sales or with their selling business as a whole. Thus, provided is a ten-point list with reasons why your beats aren’t selling.
1: Your Website
First things off, the speed and the design of your website. Does it take your website a lot of time to load its content? Maybe there is a bunch of different things going on your page, for example, raindrops falling all the way down, the matrix code, etc. All of these aren’t necessary. Your goal isn’t showing off how good of a design you got. Rather, it should look sleek, clean and representative of your character. Similarly, it should serve as a store for your customers.
2: The Quality of Your Beats
Have you thought about whether your beats are of a high-quality? Because maybe they’re not. In fact, everyone likes their own products and outcomes, but maybe they aren’t good enough. This may sound harsh, but it should be taken into consideration. However, having feedback from music producers or artists is highly recommended.
3: The Price of Your Beats
Well, some prices just don’t make sense. For instance, if you got your MP3 listed at 80 bucks or your .wav listed at 20, then maybe you’re not making sense either. Moreover, consistency is extremely critical. For example, if you got some beats at 500$ and others at 20$ because you don’t care that much about them, then you should reconsider as no one sees that. Customers only see if you’re consistent or not.
4: Your Marketing Strategies
To stand out in this business is highly crucial. Specifically, there are great numbers of other producers selling their beats online. Therefore, you should take care when it comes to choosing unique branding and the marketing materials that you will count on.
5: The Traffic
Basically, it’s the number of visitors to your online store. It is said that you need to get 100 visitors to your website in order to get 3-5 sells. Thus, working on quality and marketing will play a great role in increasing traffic. Consequently, the more the traffic, the more the beat sells.
6: Trust Issues
Maybe it’s because nobody knows you; not you as a producer but as a person. Moreover, trust leads to people feeling comfortable paying money. Therefore, work on building trust by allowing people to know who you are as a person, or by offering a money back guarantee or by sharing certificates and testimonials.
7: Music Genres
To meet the needs of various music artists, you need to have diverse music genres. For instance, if you only make trap music, then you won’t attract other types of artists. Thus, try producing high-quality beats in the most popular music genres and have them always ready to be sold.
8: Call of Action
Obviously, you should have a call of action on your website. To explain, when someone gets to your website, they should be immediately faced with something that makes them make the commitment to staying on your page. For example, it could be you asking for a follow on Twitter or a thumbs up.
9: Buying instructions
Furthermore, you got to list your buying instructions on your website. For example, you can have a video describing the buying process, or you can even use a gif for this mission. Moreover, make it as easy as possible for the customers to leave with the beats that they fell in love with.
10: Leasing Terms
Similarly, you need to clearly list your leasing terms. To explain, you need to clarify to the rappers and singers how many purchases they can make from that specific beat. Maybe these things aren’t important to you, however, they’re important to the buyers because they want to know what they’re buying.
PAV Beatz (Birth name of Pavel Horvath) is a music producer from London and also the main author here at ProducersBuzz. PAV has worked with many talented signed and unsigned musical artists. Teaching music producing since 2012
Producers Buzz is a music production resource website providing and sourcing free music production tutorials, drum kits and drum samples, music production software, sound effects, free VST plug-ins, soundfonts, FL Studio Project Files and so much more.